Sleep Country and the Canadian Mental Health Association partner to raise awareness of sleep’s impact on mental wellbeing and success in school
Sleep Country Canada, Canada’s leading specialty sleep retailer, is encouraging children and youth to put sleep at the top of their Back to School supply list this school year. Working with the Canadian Mental Health Association (CMHA), Sleep Country is highlighting the connection between sleep and mental wellbeing to enable students to achieve their dreams.
As leaders in sleep for more than 28 years, Sleep Country knows that getting a good night’s sleep is critical to function both mentally and physically. In fact, sleep plays a pivotal role in a child’s growth and directly affects their academic performance, concentration and emotional regulation.
“While most Canadians prioritize getting everything their child needs for the classroom, the bedroom is often overlooked as a key need for school success,” said Stewart Schaefer, President and CEO, Sleep Country. “We are proud to team up with the Canadian Mental Health Association again to highlight the powerful impact sleep has on mental wellbeing as kids head back to school.”
Sleep powers the mind and protects mental health
Sleep is vital at any age and has been shown to improve learning, attention, memory, behaviour, and overall mental and physical wellbeing. Unfortunately, one in four Canadian youth are not getting enough sleep, while one in five Canadian youth are affected by a mental illness. Seventy per cent of mental health challenges begin in childhood and adolescence, and the onset of mental stress during this crucial development period can have lasting effects on mental wellbeing.
“When children and youth don’t sleep enough or don’t sleep well, they are more likely to feel stress, and even become anxious or depressed,” says Margaret Eaton, National CEO, Canadian Mental Health Association. “On the other hand, having good sleep supports their learning and their overall wellbeing. Thank you to Sleep Country for their gift, which will help set youth up to be well and realize their dreams.”
As part of the campaign to highlight the powerful impact sleep has on mental wellbeing ahead of back to school, Sleep Country is donating $100,000 to the Canadian Mental Health Association to support youth for the new academic year. Sleep Country’s donation will directly support youth across Canada through the charity’s Campus Peer Support pilot project, a post-secondary initiative at five campuses across the country. Peer support plays an essential role in promoting personal growth, supporting mental health recovery and improving quality of life.
To help children and youth get the essential sleep they need for optimal performance, Sleep Country has developed a Back to School Shop with key sleep essentials. Even small changes to a student’s bed – such as sheets, pillows, duvets and mattress protectors – can help them get a better night’s sleep to feel mentally strong and perform at their best.
To learn more about Sleep Country, visit www.sleepcountry.ca.