Are you in Crisis? Brantford and Brant County call 1-866-811-7188, Haldimand Norfolk  call 1-866-487-2278.

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BuddyUp campaign begins


The Buddy Up campaign is a call to action to men, by men, to drive authentic conversation amongst men and their buddies. The campaign, which launched in 2020, encourages men to have conversations with their “buddies” to find out how they’re doing and support them if they’re struggling.  Participate in the month-long campaign by completing activities that promote connection and wellbeing.

Help to create an awareness of the sobering statistics regarding men’s mental health and suicide risk:

This can be explained in part by men’s reluctance to seek help or treatment for their mental health struggles (Centre for Suicide Prevention, 2022). Why? Because men have been trained from an early age that showing emotion is a sign of weakness. They’re told to bury their feelings, “man up” if they’re feeling down, and essentially brush everything under the rug. Men are often socialized to not talk about their emotions and may mask their stress and deal with emotional pain through harmful behaviours and actions instead of seeking help.(Ogrodniczuk & Oliffe, 2011).

These societal expectations may discourage men from seeking help when they begin to struggle and instead can drive them to unhelpful coping strategies. This can put men at greater risk for increased substance use, risk-taking behaviours, anger and frustration, and, too often, suicide (Seager et al., 2014; Ogrodniczuk & Oliffe, 2011).

So, how can we help the men in our lives open up and talk about their mental health struggles, when many men don’t like to talk about their feelings? Participate in the Buddy Up campaign! The Centre for Suicide Prevention is running a campaign encouraging men to “buddy up” with one another. Learn more here The Buddy Up Campaign – Buddy up

Although men may not be willing to ask for help for themselves, they are willing to provide support for friends and keep them safe. Here are some tips from the campaign on how to engage a buddy you might be worried about.

  1. Pay Attention. Any noticeable change in his behaviour is a warning sign your friend might not be doing well. These changes include not texting or calling as much, drinking more than usual, appearing tired and distant, talking about how much life sucks, and being more irritable or angry.
  1. Start a Conversation. Choose a comfortable setting either over the phone, in the car or while hanging out together, and mention to him what you’ve noticed. Say something like, “I haven’t heard from you much these days. Is everything okay?” Try not to blame or shame him.
  1. Keep it going. Ask questions and listen to what he’s saying. Avoid instantly problem-solving. Don’t change the subject. Back him up and acknowledge his feelings with something like, “That sounds really hard.”

If you’re still worried about him, ask: “Are you thinking about suicide?” If he says yes, don’t panic. Let him know you’re there for him, and that there’s help.

  1. Stick to your role. Remember, you’re a friend, not a counsellor. Suggest he call the 988 suicide crisis line ,and offer to be there with him for the conversation. Following the call, check in with him often. If he has imminent plans to die, contact 911 and ensure he is not left alone.

Source:  Centre for Suicide Prevention, a branch of CMHA.

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